AI Insights · Timothy · April 2023
Top 5 Ultracasual Games on iOS in the UK: Q1 2023
Discover the performance trends of the top 5 ultracasual games on iOS in the UK during Q1 2023, based on weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 ultracasual games on iOS in the United Kingdom displayed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each game fared during this period.
Diamond Painting ASMR Coloring from Crazy Labs experienced fluctuations in its weekly downloads, starting at 4.2K in late December and peaking at 4.7K in mid-February. However, by the end of March, downloads had declined to approximately 2.3K. The game’s weekly revenue remained relatively stable, hovering around $600 with minor dips and peaks, ending the quarter at $484. Active users saw a downward trend from 8.3K at the start of the quarter to 4.9K by the end of March.
Draw it by Kwalee Ltd had a strong start with weekly downloads of 16K in late December but saw a significant drop to around 4.3K by early January. Downloads spiked again to 11K in mid-March before settling at 6.2K at the end of the quarter. Weekly revenue mirrored this trend, starting at $548 and fluctuating throughout the quarter, ending at $399. Active users followed a similar pattern, peaking at 35.3K in late December and dropping to 16.9K by the end of March.
Automatoys from Idle Friday showed a consistent decline in both downloads and active users. Weekly downloads started at 4.7K in late December but dropped to around 531 by mid-March, with a notable spike to 7.2K in the final week of March. Revenue peaked at $548 in early January but declined to $145 by the end of the quarter. Active users decreased steadily from 21.5K to 14K, with a brief increase to 20.3K in the last week of March.
Dot to Dot: Connect the Dots by Dot to Dot s.r.o. maintained a relatively stable performance. Weekly downloads hovered around 200 to 300 throughout the quarter. Revenue showed slight variations, peaking at $227 in the last week of March. Active users remained consistent, ranging from 357 to 683 over the quarter.
Goo: Slime simulator, ASMR from Exomind LTD had minimal activity in terms of downloads and active users. Weekly downloads remained negligible, while active users decreased from 93 in late December to 49 by the end of March. Weekly revenue stayed relatively stable, ending the quarter at $342.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s website.
